Branded
DIRECTOR
CINEMATOGRAPHER
CLIENT
YEAR
Jordi Matsumoto
Mike Nichols
Lucid Motors
2026
Overview
Jordi collaborated with XD Agency to bring Lucid Motors’ 2026 Investor Day livestream to the screen, helping shape a premium broadcast experience worthy of one of the most design-forward automotive brands in the world.
Challenges & Approach
With nine cameras, multiple speakers, and live technology demonstrations to capture, the production demanded both precision and restraint. In a limited stage environment, Jordi carefully designed coverage that created a sense of scale while preserving visual variety throughout the program — ensuring the broadcast remained sophisticated, cinematic, and engaging over the course of a 3+ hour livestream.
The result
The final livestream elevated the impact of Lucid’s Investor Day, helping energize the audience, spotlight innovation, and reinforce the brand’s premium positioning.
Other works






